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Jan 14, 2019

The LFA’s Initiative to Revive Tyrian Purple

The Lebanese Franchise Association (LFA) launched a national initiative to revive Tyrian Purple, which has symbolized, since ancient times, the uniqueness, creativity and success of the Lebanese people, and has united them behind their illustrious heritage.
As a gesture of appreciation and respect, an LFA Board delegation, headed by President Yahya Kassaa, presented to the President of the Lebanese Republic, General Michel Aoun, a statuette engraved with the statement “Preserving the Essence of a Great Nation”, containing granules of Tyrian Purple produced according to past artisanal methods especially for this initiative, to safeguard our patrimony, and to pave the way for its economic utilization to showcase Lebanon as a unique brand among nations.

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