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Feb 01, 2019

LFA – MALIATEC Workshop On Digital Transformation

The Lebanese Franchise Association and MaliaTec organized a workshop on Digital Transformation & Artificial Intelligence for Retail, at Malia Group’s HQ in Zalka.

Over 100 LFA members and guests participated, in addition to Maliatec’s senior officials.

After her welcome remarks, Ms. Jennifer Sarraf Younan, Chief Technology Officer of Malia Trust, bestowed a commemorative award to LFA President Yahya Kassaa, in recognition of his contributions in promoting a culture of ‘Experiential Retail’, which represents a shift towards enhancing customer experiences, and building long term relationships with them.

President Kassaa thanked MaliaTec for its kind gesture, and for the package of services it has made available to LFA members.

As one participant described it, it was “a very interesting and enlightening workshop”.

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