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May 12, 2018

Bifex 2018 Takeaways

BIFEX2018 came to a close with over 500 representatives of the Lebanese economic and political bodies coming together with International experts from the retail industry at the seventh annual Beirut International Franchise Forum and Exhibition to share ideas on finding sustainable business models for the global market, creating an attractive brand and competing in a new era of change and disruption.

The seventh annual Beirut International Franchise Forum and Exhibition highlighted how Franchising, although still relatively nascent in Lebanon continues to be an important engine for economic growth, as highlighted by the Lebanese Franchise Association President Yahya Kassaa during his interview with the The Daily Star, noting that franchising in Lebanon accounts for 4.5 percent of GDP and contributes to at least 100,000 jobs across the country.







The main insights from this 2-day forum allowed for a deeper perception into today’s consumers’ frame of mind who expect transparency and fulfillment from today’s brands. Companies without purpose won't survive in a world where disruption is the new normal and where we need to do things better and not only better things.

Understanding consumer behavior, collecting data and analyzing it should be used to connect with clients across all interactions points with our brand. Yet meaningful connections can only exist when we go beyond the simple gathering data and move into the realm of generating creative ideas and business strategies that answer customers modern needs and concerns.

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