As International Franchisors seek greater market penetration, they
increasingly turning towards the Middle East.
The region has turned to be a perfect franchising platform with eight out of the top 20 countries included in the Global Retail Development Index (GRDI).
Several Factors have accelerated international retailers’ decisions to expand in the region. These factors include exponential growth in retail space, significant investments in shopping malls and the relatively high income.

Forum Topics:

• Global Trends in the Retail Industry
• Role of Shopping Malls in Promoting Brands & Concepts
• A Closer Look into Consumer Behavior in the Retail Industry
• Branding: The Cornerstone of Success
• Bringing the Customer Closer: Loyalty Programs, Fidelity Cards & Social Media
• Franchising as a Means to Enhance Women’s Role in Business

Who Should Attend?
Interested in the latest global retail trends and developments?
Prying for a partner in the booming retail sector in the MENA?
Caring to network and share experiences with top franchise professionals?
Looking to further expand your franchise in the region?

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